Archive for the ‘Mobile Web’ Category

Facebook Timeline

March 2, 2012

On March 30th Facebook will be moving all of its users to the new Facebook Timeline. Many of you may have already switched, we have. While Timeline is a nice clean layout and it works well with personal pages I believe it may cause a new way of thinking for business owners who use Facebook. If you use Facebook what do you think of Timeline?

Good, bad or indifferent we’d love to here from you. Leave a comment below or Like us on Facebook and join the discussion.

Marketing for A New Age

January 20, 2012

Digital marketing has become the prominent form of advertising in 2012. This year expect to see a rise in communications from businesses via text, e-mail, webcasts, blogs, and posts on popular social media sites. As people become more mobile so do advertising efforts. How do you translate this mobile marketing into consistent revenue? Every company will have specific tactics for their target market and specific locale but there are a few simple concepts that can help increase response to your digital campaign.

1. K.I.S.S. – Keep It Short and Simple. While communications across the globe are dominated by social sites like Twitter and Facebook, people have become accustomed to short and concise information transactions. Before pushing a campaign stop and think if all the information you would like to cover can be covered in 30 seconds or less. If it can’t try to find a way to increase the time spent looking at your advertisement by including interactive content.

2. Deliver your message at appropriate times – Timing is everything. If you run a convenience store a well placed text reminder at 5 o’clock can increase sales and drive traffic to your store. Restaurants can send e-mail offers for lunch specials to customers that sign up online. Always be polite with after business hours correspondence, many people do not wish to receive phone calls after 5 but will gladly open a text, check an e-mail, log in to Facebook.

3. Ensure relevance to your target audience – This rule holds true to digital and traditional marketing. There is no faster way to lose someone’s interest than to offer them something inappropriately targeted. Digital communications have made targeted  marketing easier than ever before. Keep a database of your customers information that you can sort by age, gender, location, and other factors. This database can ensure that only interested contacts will receive certain campaigns.

By following these simple steps you can generate a higher response from marketing efforts and land more leads through digital communication. As communication globally continues to change business owners and marketers adapt to the new environment and develop new ways of reaching customers.

Mobile Marketing

January 6, 2012

Mobile devices have become one of the most widely used means of connecting to the internet and the trend isn’t going to slow down. With tablets and smart phones dominating the personal computing market, the mobile web is something not to be overlooked. Building a mobile specific site may not be necessary just yet but for any business with a website making sure its mobile accessible should be a priority.

Currently there are limited options for developing and maintaining a mobile presence. The first and most simple would be to do nothing and leave your current site available for mobile and desktop users alike.  Another option would be to build a mobile specific style sheet in much the same way many sites build styles for Internet Explorer. This option provides a more visually appealing mobile site if the phone and browser support mobile style sheets. Currently the technology is not consistent and therefore may not be a viable option. The final option is to build a mobile specific site or domain. This is by far the most expensive and time consuming method but also provides mobile users the most enjoyable experience.

While the idea of building and maintaining a mobile version of your site might seem like a daunting task, it may be easier than you think. Current standards are still being written for the mobile web meaning that the development for mobile sites is still very much open to interpretation. Ultimately only research can show you what percentage of users are accessing your site from mobile devices and whether or not there is a need for a more mobile specific design.