Archive for October 30, 2012

Loyalty Marketing… or We HEART You!

October 30, 2012

We heart you
Customer loyalty programs are an easy and effective way to keep customers coming back to your business. Here are a few tips to help you create a loyalty program with a simple yet important goal: rewarding repeat customers.

  • Offer custom-printed punch cards or stamp cards for customers who frequent your business. A simple reward (such as “buy five car washes, get the sixth free”) may be enough to keep customers from visiting your competition down the street.
  • Utilize the back side of your loyalty-marketing promotions to advertise upcoming events, highlight exclusive offers, share helpful tips, and more.
  • Celebrate! Be sure to recognize customer birthdays, holidays, and even the date your customer joined your loyalty club.
  • Provide loyalty club members with special coupons for free upgrades, such as “upgrade to a premium deluxe XYZ for the same price as our standard XYZ.”
  • Reward customers who buy ahead. For example, if you own a repair shop, you might offer a year-long package of oil changes for a discounted rate. Not only will the customer be happy to save money, but you can ensure the customer will return to your business all year long.
  • Invite loyal customers to join a review panel group, and offer free products or services in exchange for their valuable feedback and input on how to improve your business.
  • Develop creative ways to show your company’s reciprocal loyalty to customers. Send “thank you” campaigns, for example, with exclusive discounts or promotions.

Give us a call if we can help you create loyalty program marketing materials your customers will love!

We Want Your Vote!

October 26, 2012

With Election Day fast approaching, why not take advantage of the voting spirit by creating a few fun polls for your business? Here are some clever ways to gather opinions and reward your loyal customers in the process:

  • Ask customers to vote for their favorite products or services. Send a postcard campaign or statement stuffer with a web link to an online ballot. Distribute campaign flyers. Post information on your Facebook page, website, or other social media channels. And have a ballot box at the main desk of your business, where customers can vote by paper ballot if they prefer.
  • Encourage customers to learn more about your products by creating a game-like quest. Provide clues through various communication channels (email, direct mail, social media), and reward those who complete the quest.
  • Inspire participation by offering a grand prize drawing, as well as a guaranteed coupon or smaller thank-you to all who vote.
  • Create an “Election Day” sale to encourage extra traffic, and consider offering an additional discount to any customers who come from the polls wearing an “I voted” sticker.
  • If you’re creating an in-house promotion, remember that food is always a crowd pleaser. Consider offering cookies, cake, donuts, or simply coffee, hot chocolate, or cider.
  • Provide a follow-up marketing campaign to announce the winner, and consider running an exclusive special on that particular product or service following the election.
  • Maximize your promotions by offering combo specials that include your most popular products with lesser-known or newer products.

Our creative experts are here anytime you need help spreading the word about an upcoming sale or promotion. Give us a call today!
VOTE!

Why You Need to Use Pattern Interrupt in Your Marketing

October 23, 2012

Pattern Interrupt Marketing

From the time you wake up until the moment you close your eyes, you’re bombarded with marketing messages. You may even have dreams of the ads running in your sleep!

Most of the messages you see during the day just blend together without much notice. Many are of the “me too” variety. Either the owner or the advertiser is practicing the lazy marketing technique of simply copying a competitor’s ad with very little real change. Maybe the original ad had some creativity to it, but now it’s lost in a sea of similarity.

For your ad to have any chance of succeeding, you must use “pattern interrupt marketing” as one component of your message.

What’s pattern interrupt marketing? As the name implies, it’s marketing that stops a prospect in their tracks and engages them. Your message must be able to capture a prospect’s attention if it’s to have any chance of being noticed.

Imagine you’re driving down a street looking for a place to eat lunch. The street is packed with similar looking eateries on both your left and right. The buildings all look the same and have signs with business names on them. The business owners have all copied each other in building design, colors, and layout so much that it’s very difficult to tell them apart. But one smart business owner has hired someone with a colorful costume and given them a professional-looking sign with delicious-looking food photos and a message that clearly states all the benefits of their restaurant; in addition, if you come in today, you’ll receive a great discount. The guy holding the sign interrupts your attention, and the offer lures you in to try the food.

That’s what pattern interrupt marketing is all about.

Now, you could try any number of gimmicks to grab a prospect’s attention, but there are only a few things that will truly capture their interest and hold it long enough for you to make an impression. Here are three steps to get you started:

  1. Make a list of problems your product or service can solve.
  2. Pick just one as the focal point for your marketing message.
  3. Think about the types of language and visual cues your customers would use to best understand this message.

With those elements in place, you can better plan your marketing.

Pattern interrupt marketing can be used in every type of business and in every type of marketing communication. Whether on a billboard, through direct mail, via email marketing, or even at a trade show, pattern interrupt marketing can be very effective. The goal is not only to capture the prospect’s attention by doing something different or unexpected but also to encourage them to take further steps with you once they’re engaged.

Pattern interrupt marketing is only the first step in a process, but in some ways, it’s the most important step. After all, if you can’t capture their attention, the rest won’t matter.